Bata launches initiative to empower livestock farmers for quality leather production
By Gerald Mukembu
In an exciting move to enhance the quality of leather products in Kenya, Bata, the renowned shoe manufacturer and retailer, is set to launch a comprehensive capacity-building program aimed at livestock keepers.
This initiative is designed to equip private and public sector stakeholders with the essential skills to produce high-quality skins that can significantly boost their market value.
John Ngoru, Bata’s Human Resource Director for East Africa and the Middle East, highlighted the corporation’s collaboration with the Kenyan government and various manufacturing stakeholders. Together, they will conduct awareness campaigns to educate livestock farmers on best practices for producing and preserving premium-quality skins.
“Our collaboration aims to empower farmers and ensure they can produce top-notch skins that command the best prices in the market,” stated Ngoru.
Ngoru acknowledged that, although Bata is experiencing rapid growth due to increased demand for affordable shoes, the company has also faced challenges recently due to economic pressures.
In Meru alone, Bata operates six branches, employing approximately 60 people. The Limuru factory plays a crucial role, producing an impressive 30 million pairs of shoes annually.
The influx of inexpensive imported shoes, commonly known as “Mitumba,” has negatively impacted Bata’s business, leading to a decline in leather usage. Ngoru emphasized the need for strategic interventions to counter this trend.
Adding to the excitement, South Africa’s High Commissioner, Johannes Minwa, attended the grand opening of a new Bata branch at Greenwood Mall. Minwa urged local residents to support Bata products and highlighted the flourishing trade relations between South Africa and Kenya.
“The inter-trade between our two countries is gaining momentum, and we are actively working to remove barriers to ensure seamless trade,” Minwa remarked.
